Getty Images Stock Surges 60% on AI Licensing Deal with Perplexity
Getty Images shares skyrocketed 63% in premarket trading after announcing a multi-year licensing agreement with AI firm Perplexity. The deal grants access to Getty's content library for integration with Perplexity's AI-powered search tools, while establishing protocols for proper image attribution.
The partnership marks a strategic MOVE for both companies. Getty gains distribution for its creative assets in the burgeoning AI sector, while Perplexity secures licensed content to enhance its platform's credibility. "This collaboration improves attribution for our contributors while elevating Perplexity's content quality," said Nick Unsworth, Getty's VP of Strategic Development.
The rally comes after a challenging period for GETY stock, which had declined 51% over the past year. The deal signals how traditional content providers are adapting to the AI revolution through structured partnerships rather than opposition.
